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Certifica, a comScore company, is the leading analyst and auditor of Internet traffic measurement in Latin America.

Certifica, a comScore company based in Santiago, Chile, extends comScore’s groundbreaking Unified Digital Measurement™ methodology to Latin America and enables combined web analytics solutions with all the demographic and behavioral insights obtained through comScore’s panel-centric measurement.

Founded in 2000, Certifica is the leading analyst and auditor of Internet traffic measurement in Latin America, and has won the endorsement of the IAB in several Latin American countries to publish cross site statistics on Internet usage. Acquired by comScore in late 2009, Certifica provides a local comScore presence throughout Latin America with offices in Chile, Mexico, Brazil, Argentina, Colombia and Peru.

Latin America currently represents 9 percent of the world’s population, and the Internet penetration is growing at a rapid pace, presenting growth opportunities for many advertisers and publishers. Growing along with the market, comScore is committed to serving the region with in-country support, training and the ability to invoice locally.

As a comScore company, Certifica continues to offer the high quality portfolio of services and excellent client service that earned it a sterling reputation. Clients in the Latin American market now have access to a full ecosystem of audience measurement products with the consistent standards and state-of-the-art measurement technologies used by comScore across the globe. comScore-Certifica clients may also take advantage of comScore’s Unified Digital Measurement methodology – and tag their media for measurement and reporting – as part of their existing Certifica subscription.

For more information, please visit the Certifica website.

comScore Certifica Quick Links


Testimonials

The comScore-Certifica merger represents a natural fit in bringing together leaders in panel-based audience measurement data and website analytics data. Their combined offering will give the Latin American marketplace the premier digital measurement platform that will bring us closer to having a true measurement currency in the market.
Rodrigo Donoso Head of Digital Media at El Mercurio Publishing Group

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